When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. ); and the massive, unequaled, voluntary migration from East to West beginning with the Gold Rush. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! For a lot of queries from Eastern advertisers, that statement said it all. I remember thinking: I can make that meandering path. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Today, there are more regional breakouts for editorial changes and for local advertising. The Holy Grail of truly successful magazines--beyond the understandable pride and bias of the founder--starts with an editorial mission. What to do in your garden now, no matter where you are in the West. But, as the socio-economic trends with a growing population become more diversified, and new technologies become more available, there are growing opportunities for the selectivity advantage of magazines. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. SUNSET is a registered trademark of S Media International Corporation. Even if youve never camped; even if youve never wanted to camp, Rue Mapp is going to make you love it. [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. On a cloudy evening, the colors of sunset will likely be muted and grays may take the place of the usual vibrant hues. State storms arent letting up. It can also be a reminder of the beauty and fragility of life and a reminder to cherish each moment and enjoy the little things. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. I have been a print subscriber to sunset magazine for at least 7 yrs. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. For the best experience on our site, be sure to turn on Javascript in your browser. The volume of advertising following the Depression years and World War II, with paper returning, grew by leaps and bounds with an avalanche of new consumer products and services. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. Eventually, a meatier magazine emerged. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. If you have a question with your order, you're in the right place. Sunset magazine is based in Oakland, California. This site uses cookies to optimize site functionality and provide you with a great user experience. The high-tech/computer/Web industry alone has spawned a great many new magazines. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. If you are a magazine subscriber, you received communication on your last issue about your subscription. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. The Philosophy comes to an end. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. It was created to inspire readers to explore the coastlines around the world and to provide them with ideas and inspiration for creating their own coastal lifestyles. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. [21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. Its just one of several difficult developments in the magazines recent history. High above Berkeley, a model of urban floraculture blooms. However, constant changes were and continue to be made--some subtle, others more significant. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. SUNSET is a registered trademark of S Media International Corporation. Magazine publishers generally have a finger on the pulse of their reader audience for research and adjusting the formula to continue publication. Such continuity of editorial policy is significant, recognizing that Sunset magazine's destiny has been held by four different owners. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. And the new television medium was taking an increasing lion's share of the dollars. [10] The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Find spots near you, create a dining wishlist, and more. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Her quick response was "Sunset is all about the West that we came out here for!" It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. On this Wikipedia the language links are at the top of the page across from the article title. Peaches Young Girls Adult Photo Magazine. January 2023. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. Rosalie Muller Wright now serves as editor-in-chief. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. This is based on our NLP (Natural language processing) analysis of over 1,773 User Reviews sourced from the Appstore and the appstore cumulative rating of 4.5/5 . You may occasionally receive promotional content from the Los Angeles Times. The tragedy isnt just that things change and things have to end. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. but is reportedly still being paid a seven . In fact, black-and-white editorial was developed into a strong marketing tool for selling four-color advertising, which stood out more facing the high readership of black-and-white editorial, and gained exceptionally high advertising readership figures. The early popularization of the automobile and airplane, the opening of the Panama Canal, concerns about the Empire of Japan, World Wars I and II, the great Depression, the wonders of radio earlier and later television, and the economic boom and population shifting taking place over the last 50 years are issues bearing witness that the West was not marching in sync step with the national agenda. Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. We are firmly committed to the future of Sunset and we have made this difficult and temporary decision to preserve this iconic business over the long term, Steinhafel said in the email. Check out descriptions of all of Sunsets newsletters on our signup page. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. Some 30 categories of advertising were not accepted and several on a one-time decision, like the American Rifle Association and many others that we did not deem appropriate for a family magazine. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. Life is stressful. Sunset's print magazine is published 6 times a year. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. It is important to keep this regional emphasis in mind: National and worldwide conditions often had far different immediate and long-term repercussions in the West than the rest of the U.S. and were accentuated for Sunset's readership beginning with the first issue in May 1898. That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". Coastal Living magazine was first published in 1997 as a bi-monthly magazine. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". Explore Recommended Traveling Gear. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. We are passionate about showcasing the regions unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. Many are weekly, but a few are seasonal and on-demand limited-runs. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Copyright 2023 S Media International Corporation. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. Trip Planner. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. And if you want to simply flip through the pages and dream, thats just fine, too. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Plan Your Next Trip. It is a collaboration between Sunset and Popular Science. This last change of ownership is unique in maintaining the basic editorial and marketing objectives. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. One story featured newly minted aviation cadets at the Santa Ana Army Air Base. An irate lady from Boston wrote to my father, "How snooty can you get?" Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. 16-year-old student killed in violent altercation at Santa Rosa's Californias storms arent letting up. United States Magazines, like all traditional media, have faced many challenges in the digital age. [citation needed]. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. It covers topics such as home design, travel, gardening, and food, and includes tips, how-tos, and interviews with inspiring personalities. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. The Lane family greatly appreciates their contributions. Offers may be subject to change without notice. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. Succulents and cacti and seasonal vegetables. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. Sunset magazine is Western America's biggest magazine. Many business meetings took place there with staff, advertisers, and others. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. Once youve made your purchase, youll receive your subscription within 4-6 weeks. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. The magazine and books continue to reinforce each other. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. (2) Mediamark Research Institute, Inc. (1997). Renew Adweek magazine subscription now and save 9% off. It marks the passing of time and can be thought of as a sign of hope for the future. Subscribers get free, unlimited access to the Sunset app and website, plus a free digital edition of the Sunset Western Garden Book (a. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. In an email Tuesday night, Sunsets owner announced that the magazines employees would be put on unpaid leave until April 3. Sunset is the premier resource for achieving the ultimate Western lifestyle. Sunset is committed to providing readers with inspiring homes, gardens, recipes, and travel plans, as well as an informed opinion about living in the West. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. 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